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There’s a reason it’s called the most wonderful time of the year.
For people who celebrate it, is there anything more magical than the Christmas season? I’m not religious in any way (I’m spiritual – maybe one day I’ll write more about that). Anyhoo, I love Christmas. The traditions, hygge vibes, lights, and generosity are just some of the reasons this is one the most wonderful times of the year for me. People that are giving to others are so much happier, aren’t they?
In our family, we start decorating inside with my husband’s birthday, then on Black Friday head outside to get those lights up. Let’s be real – the neighbors don’t need to know I’m any more crazy than they already suspect. Black Friday evening? Yeah, those lights are lit. That’s a hip word now, right?
Holiday traditions are psychologically important to kids.
Our Black Friday tradition runs strong. 29 years strong. My mom and I started our Black Friday decorating tradition when I was 6. When I moved out of my childhood home, I continued it, altering it to fit my needs as my family changed and grew. This tradition has undergone two main revisions from the OG tradition my mom and I created, but it’s still my favorite day of the year. And it’s become an intrinsic part of who I am.
Holiday traditions aren’t just a nicety – they’re essential in developing a child’s sense of security. The traditions we set in our families are crucial to the mental wellbeing of developing minds by building a sense of identity and unity. Maybe this is why I’m so intentional about the holidays in our home. But you know what might be more important than the tradition itself? The sounds and scents associated with it. And as much shit as I catch for being “extra,” there’s science to back up my neuroses.
Scent triggers powerful memories.
Just this year I stumbled upon this candle by happy accident and was immediately transported to childhood Christmases and the scent of the potpourri my mom used. Shortly thereafter, another memory flooded my brain. A memory of visiting a woman I haven’t seen since I was a small child – the anticipation of snow, the stillness and chill of the air, the smell of the wood stove. It felt like I was reliving this otherwise ordinary day. Sorcery in a jar, if you ask me.
Researchers have discovered that scent triggers a conversation between the olfactory system and the hippocampus – which, among other things, provides support for sorting and storing memories. While manufactured scents change from season to season, the scents we choose to use in our holiday traditions can have a lasting impact on our memories – even when we least expect it!
Candles can transform your space.
There are a few main ways to add scent to your home, but only a handful of ways that aren’t going to raise your cancer risk. If you don’t already have an established scent for your holiday memories, I highly recommend checking out Orchid + Ash. They’re completely non-toxic and bioidentical. You can get a 15% discount using code THEINVISIBLETRENDSETTER, but honestly, some of her discounts online around this time of year are much better than that. Hearth is going to smell like those giant fires at Cracker Barrel. Golden is the other holiday scent. It’s sitting in my living room waiting for the first burn.
Use code THEINVISIBLETRENDSETTER for 15% off your order.
Simmer pots are an economical and environmentally friendly way to scent your home.
Of course, burning a candle throughout the season can get expensive. That’s why we try to limit our burns to a weekend ritual and special events throughout the season. If that sounds like you, you can try a simmer pot. They definitely have a gentler scent and can be used with common kitchen ingredients which makes them more economical. Because they often use kitchen waste, they’re also often more environmentally friendly, as well. This Williams-Sonoma simmer recipe popped into my feed, and it looks divine. I’ve yet to try it, but it’s definitely on my list for the weekend and our North Pole Breakfast celebration.
Essential oils make me nervous, but they can be used to scent the home if it’s your thing.
Essential oils are very powerful. I’ve seen some research indicating that because they are isolated from the plant, they aren’t as safe as people assume. That being said, I do still use them occasionally. Due to my husband’s asthma, we use an artificial tree, so we place these oils in a diffuser next to it. It certainly isn’t the same as having a real tree, but I do enjoy the fragrance.
Music is another powerful way to enhance memories.
I think we can all agree that music raises the vibrations of the area. You’ve probably hit your stride during a workout just by changing the song. If you’ve been on the planet for exactly three minutes, you almost certainly know how important music is to human culture. There’s some song somewhere that brings you back to a time and place you’d once forgotten about.
It turns out, music is just as powerful as scent when it comes to triggering memories. Music works to trigger the prefrontal cortex and is powerful enough that it can even be used in Alzheimer’s patients. Incredible, right?
Knowing that factoid, we can use a little bit of intentionality in setting the tune for our holiday festivities and etch those beautiful memories for our families to be accessed throughout their lives. And the great thing about music is that once it’s been recorded, it can be accessed whenever we need a little boost.
Of course, I don’t know your listening preferences. I have different music types for different times of the day, different seasons, and even different activities. I can’t tell you what would resonate with you, but I can share with you the different music we listen to during different activities throughout the season. The one great thing about working on building a tradition for the majority of your life is you’ve had a lot of time to figure out what feels good and what doesn’t.
Decorating is for jamming out.

3 Words: Trans Siberian Orchestra. Turn. It. Up. Loud enough the holiday spirit infects your neighborhood, but not so loud the cops are at your door. I love to take one of our Sonos speakers outside and plug it in so I can feel the Christmas spirit while I’m decorating.
Daytime is for singing.
In my experience, daytime is a great time for Mariah Carey. If you don’t have access to Spotify, I’ll tell you a little secret: the radio stations that host Delilah in the evenings, usually have holiday music during the daytime. I have lived in a few different places that were far enough apart I needed to find new radio stations. Of the three times I needed to find a radio station, they all had Christmas music playing in November and December. And I’m not the jerk that’s adding to your mental load this time of year. If you’re looking for something to sing along to and you’re in Virginia, New York, Massachusetts, or Southern New Hampshire, check out one of these stations:
| Location | Station |
| Albany, NY | 95.5 WYJB |
| Worcester, MA | 96.1 SRS |
| Roanoke, VA | 99.1 WSLQ |




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